Audience Personas

Audience: Mr. and Mrs. Smith, a young couple that likes to go to the beach.

Age: 25-40

Occupation: Combined Salary $50,000 - $150,000

Biography: Mr. and Mrs. Smith are relatively young, with or without children. They like to take several tropical vacations a year including some with the children and some without. They have expendable income, though they are not rich by any means. They spend $5000-15,000 a year on beach vacations.

Review: “I love Andrea’s travel sites because they appeal to our love of beach vacations. We love that she has been to many of the places we’re interested in going so she can tell us where to go and give us a true picture of what to expect. And she posts pictures that she took that aren’t stock professional photography.”

Audience: Jeff Smith. Married business man, likes to travel – sometimes with his wife and kids and sometime just himself and his wife, doesn’t have time to do the research himself.

Age: 30-50

Occupation: Businessman

Biography: Jeff is married. He works a lot. He and his wife like to travel – sometimes with kids, sometimes without them. They like the beach. Tropical vacations. Sometimes cruises. They like the all-inclusive options, but they tend to prefer the higher-end resorts with lost of amenities and good food.

Review: “I love Andrea’s travel sites because she does all of the research and sends us options. I’ll check our her site and then email her. She listens to what we want and then presents us with options. She makes it super easy.”

 

Audience: Mr. and Mrs. Jones, a retired couple with expendable income.

Age: 65-80

Occupation: Retired. Travel budget per trip: $10,000-15,000.

Biography: Mr. and Mrs. Jones are retired but are still active. They take 1-2 trips a year. They are most likely cruisers on a higher-end line like Viking Cruises. They are worldly travelers and are not interested in the Caribbean or Mexico. They like Europe and high-end food/experiences.

Review: “Andrea’s personal experience caters more to younger people and all-inclusive resorts in Mexico and Caribbean, however, she does book cruises, and we see this on her website now. We know her personally, so we just contact her directly to book our trips. I’m glad to see she had expanded her website clientele to include more folks like us.”